Through our print and online readership, the Western Wayne News reaches thousands of readers in Wayne County, Indiana and beyond. As Wayne County’s only locally owned, independent newspaper we offer a unique opportunity to have your message seen, read and acted on by people living here.
We offer advertising options in the form of classified ads, display ads, business directory entries, ad inserts, legal ads and special advertising packages.
Read more below or contact us to place an ad: (765) 478-5448 or contact@westernwaynenews.com.
The below rates are in effect for 2023 beginning with our January 4th issue.
Pricing is per issue (produced weekly) unless otherwise indicated.
Classified Ads
Classified ads are a great way to post a job opening, let people know about a yard sale, or send a special message to your audience. Classified ads are printed on the Classifieds page(s) inside the paper.
Classified ads are $12 for up to 15 words, $0.30 per each additional word.
Classified ads must be submitted and paid by 12 PM noon on the Thursday before publication the following Wednesday.
Pre-payment is required for all classified ads. We accept cash, check or credit cards.
Business Card Ads
We print a local business directory each week that feature a business-card size ad for your business. These are $22 per week, billed with a monthly commitment at $88. For months with 5 weeks, the monthly fee is $110.
If you pay for 12 months of business card ads in advance, we offer a 5% discount.
When creating an ad, you can send a 3.5″ x 2″ design but the actual printed size may be slightly smaller; we use a 1.75 to 1 ratio of width to height.
Display Ads
Display ads are advertisements that appear as graphic images throughout the pages of the newspaper. They are priced according to the space in the paper they take up, measured in column inches (each column inch is 2″ wide), as well as whether they appear in color or in black/white.
| Column Inch Size | Size | Total c.i. | Color Price | B&W Price |
|---|---|---|---|---|
| 2 x 4 | 4 x 4 | 8 | $84 | $68 |
| 2 x 5 | 4 x 5 | 10 | $105 | $85 |
| 2 x 6 | 4 x 6 | 12 | $126 | $102 |
| 2 x 8 | 4 x 8 | 16 | $168 | $136 |
| 3 x 5 | 6 x 5 | 15 | $158 | $128 |
| 3 x 6 | 6 x 6 | 18 | $189 | $153 |
| 3 x 8 (Quarter Page) | 6 x 8 | 24 | $252 | $204 |
| 5 x 8 (Half Page) | 10 x 8 | 40 | $420 | $340 |
| 5 x 16 (Full Page) | 10 x 16 | 80 | $840 | $680 |
We also have special pricing for certain ad locations:
- Front page, above the masthead, color: $275/week
- Front page, bottom of the page, color: $225/week
- Back page, 3×6, color: $225/week
Note: the page size is 10″ wide, 16″ deep, 5 columns per page. So, 1 column = 1.86″, 2 cols = 3.9″, 3 cols = 5.93″, 4 cols = 7.96″, and 5 cols = 10″.
Other ad sizes are available at $10.50 per column inch for color or $8.50 per column inch for black and white.
Click on the images below to see larger versions of how different ad sizes look on an example page:
You can provide your own high-resolution, print-ready display ad design. If you need design assistance to complete your ad, this is included at no charge on ads that are 15 total column inches or less, and is $45 per design/ad on ads that are greater than 15 column inches.
Display ads must be submitted, approved, and paid (or billing terms agreed upon) by 12 PM noon on the Thursday before publication the following Wednesday.
Online Ads
We offer a few limited availability ad spaces on our website, WesternWayneNews.com:
- Home page, side bar, 300×250: $200 per month
- Home page, between top articles, 300×250: $450 per month
Inserts
Insert ads are pre-printed advertisements that are folded into the middle of the newspaper and are immediately visible to readers when they first open the paper.
Insert ads must be pre-printed and pre-folded to fit within a 8.5″ x 11″ size. Insert ad quantity varies per issue, but a minimum run is required to make sure every issue gets one. Insert ad content and designs are subject to pre-approval. Finished inserts must be delivered to our printer 10 or more days prior to insertion date. Larger inserts may be subject to additional postage and handling fees.
For inserts with 1-4 pages (1-2 sheets), the price is $110 per thousand.
Insert fees must be paid in full prior to the insert being included in the paper.
Please contact us for additional pricing, specifications and availability.
Special Packages
Throughout the year we have a variety of special advertising opportunities that we will contact our advertisers about. If you’d like to learn more about these, please get in touch.
Legal Ads
Legal ad rates are available to government entities, legal firms and related organizations that are placing notices required by law.
The below are effective January 1, 2023:
For the most common kinds of legal advertisements, these costs must be prepaid before insertion:
- Notice of Administration, $70, includes 2 insertions
- Notice of Guardianship, $90, includes 3 insertions (normal size at or less than 45 lines, additional cost for additional lines)
- Notice of Petition to Change Name, $90, includes 3 insertions (normal size at or less than 45 lines, additional cost for additional lines)
- Adoption Summons, $90, includes 3 insertions (normal size at or less than 45 lines, additional cost for additional lines)
For other kinds of legal advertising, price is calculated based on number of lines used and the number of insertions (issues) where the ad appears, and must be prepaid:
- 1 insertion: $0.4863 per line
- 2 insertions: $0.7276 per line
- 3 insertions: $0.9708 per line
- 4 insertions: $1.2139 per line
Legals in the Western Wayne News are 9 Pica, 0 Point Column, Type Size 7. Rates are based on allowable amounts set by the Indiana State Board of Accounts.
Obituaries
We publish paid obituaries in the print edition of the newspaper with price based on word count and whether or not a photo is included.
- Under 250 words: $30
- 251-300 words: $35
- 301-350 words: $85
- Per additional 50 words above 350: $15
- Photo: $5
We generally run obituaries as submitted, though we reserve the right to make minor edits for style and clarity.
Obituaries should be submitted and paid for as early as possible to ensure they can run in the next edition of the paper. Our regular deadline is to receive an obituary by end of the day Thursday to run in the following week’s Wednesday paper. When space and our production process allow, we can sometimes accept additional obituaries after that time.
We do not print obituaries for non-human deaths but those may be submitted as paid display ads (see above).
Advertisement Policy
The Western Wayne News and Civic Spark Media invite businesses, organizations and individuals from across the community to leverage our publications to get the word out about your offerings to a general and diverse audience. We also seek to facilitate an advertising environment that encourages the long-term health and wellness of the community and its residents.
Any offer made in an advertisement must be genuine, accurate, and clear to our readers. We reserve the right to label or otherwise identify the advertisement as a paid message, and to display the name of the person or organization that placed the ad. We reserve the right to reject any advertisement for any reason at the sole discretion of our management and ownership.
In particular, we will not accept advertisements that contain, promote or otherwise advance:
- gambling or casinos
- the sale or distribution of cigarettes or tobacco products
- the sale or distribution of alcohol
- the sale or distribution of automatic weapons
- the sale or distribution of illegal drugs
- the dismantling of democratic institutions or encouraging attacks on their representatives
- pyramid schemes or multi level marketing opportunities
- deliberate misinformation, unfounded conspiracy theories or demonstrably false or misleading statements
- libel or disparagement
- profanity
- sexual content, products or services
- dating services
- hate speech, harassment or violence against others
- copyright or trademark infringement
- payday loans