In celebration of #IUDay today (Wednesday, April 21), Indiana University East launched its IU East Cares Crowdfunding Campaign.

As the Indiana University community celebrates IU Day, First Bank Richmond is celebrating IU East with a $10,000 matching gift opportunity for alumni and friends of the campus for gifts made to the Chancellor’s Fund.

The Chancellor’s Fund supports programs and initiatives to provide unique educational opportunities for IU East students.

First Bank Richmond will match all gifts, up to $500 per donor, given to IU East today, April 21.

The total $10,000 matching gift amount is selected as a way to honor the 10,000 IU East alumni.

#IUDay video from IU East 

“First Bank Richmond does so much for the IU East campus and the community,” said Vice Chancellor of External Affairs Jason Troutwine. “This year IU Day is back and we are excited to connect with our alumni, campus and community. We are thankful First Bank Richmond is providing a match gift as part of sharing our celebrations, joy and connections as an IU family.”

This is also Campus Campaign week for the university, the annual fundraising initiative among faculty and staff for important programs and scholarships on the IU East campus.

First Bank has provided similar match programs in the past for IU Day, which have been well received by the campus community and friends.

Gifts can be made at

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